I turn real user frustrations into products that actually work — through research, systems thinking, and obsessive attention to flow.
Redesigned product browsing and checkout experience for a mobile shopping app — improving navigation flow, reducing drop-off at checkout, and applying user-centered design principles throughout.
Designed a personal finance app for tracking UPI spends by category — born from a real moment of running out of funds with no clear picture of where money went.
I'm Sandeep Roy — a UX/UI designer based in Greater Noida with a background in graphic design and ERP operations. I switched to UX because I kept noticing the gap between how software is built and how real people actually use it.
With a BCA degree and hands-on experience across Figma, Adobe Creative Suite, and user-centered design — I bring both technical foundation and visual sensibility to build products that work. Actively seeking my first full-time UX role.
Bachelor of Computer Applications, 2020–2023. Technical foundation that makes me comfortable working with developers — I understand constraints, not just aesthetics.
Experience in visual communication and business operations gives me a broader lens than most freshers — I understand both the user and the business side of a product.
Building a personal brand around design and digital strategy. Exploring how good UX thinking applies beyond products — to content, brand, and business.
Understand the user's actual problem — not the assumed one. Interviews, competitive audit, journey mapping. No assumptions, only evidence.
Synthesize findings into a clear problem statement. Prioritize pain points by impact. Set measurable goals for what the design must achieve.
From rough sketches to Figma wireframes to hi-fi prototypes. Iterate fast, test early. Every decision justified — not just aesthetic.
Handoff-ready specs, component libraries, and design documentation. Work that developers can actually build without 10 Slack threads.
Open to full-time UX/UI roles, internships, and freelance projects. I reply fast.